Pezano Develops Online Learning on Organic Agriculture for Gen Z

Pezano Farmers Group continues to innovate in facing the challenges of farmer regeneration in Indonesia. Through the development of online learning programs, Pezano is trying to attract the interest of the younger generation, especially Generation Z, to enter the sustainable organic farming sector. This program was initiated as a response to the low interest of young people in the world of agriculture, while taking advantage of developments in digital technology that are familiar to the lives of Gen Z.

The Chair of the Pezano Farmers Group, Erni Sulistiowati, explained that a digital approach is the key to reaching the younger generation. “Gen Z is a generation that is very close to technology. "Therefore, agricultural learning must also keep up with the times to make it more interesting and easy to understand," he said. he said in a written statement.

The online learning program developed by Pezano combines various methods, ranging from learning videos, interactive discussions, to direct practice that is digitally documented. This model is considered effective because it is able to provide a flexible learning experience without reducing the quality of the material. In various studies, learning methods that combine videos, discussions and practice have been proven to be able to increase participants' knowledge and skills, especially in organic farming training.

Apart from that, the use of technology in agricultural learning has also received a positive response from Gen Z. Interactive visual media such as videos and simulations are considered capable of increasing their understanding and interest in modern agriculture. This is the basis for Pezano to continue developing creative and easily accessible digital-based materials.

Erni added that organic farming has its own appeal for the younger generation. Apart from being more environmentally friendly, this method is also in line with the healthy lifestyle that is now popular. Generation Z is known to have high concern for environmental and sustainability issues, so organic farming is a relevant choice for them.

In its implementation, Pezano not only focuses on the cultivation aspect, but also provides education related to digital marketing and entrepreneurship. Participants are taught how to market organic products through social media, create educational content, and build branding for agricultural products. This approach is expected to be able to create young farmers who are not only skilled in production, but also adaptive to market developments.

This program also encourages collaboration between senior farmers and the younger generation. Through online learning, there is a complementary exchange of knowledge, where experienced farmers share field practices, while Gen Z brings digital innovation. This synergy is one of the main forces in the development of modern, sustainable agriculture.

Furthermore, Erni Sulistiowati emphasized that online learning is not just an alternative, but has become a necessity in the digital era. Online platforms allow wider access to knowledge, not limited by space and time. This is especially important for the younger generation who have high mobility and prefer a flexible learning system.

In the future, the Pezano Farmers Group plans to expand the reach of this program by involving more participants from various regions.They will also develop special learning applications that contain modules, video tutorials and discussion forums for participants. In this way, the learning process can take place in a sustainable and integrated manner.

It is hoped that Pezano's steps will be an example for other farmer groups in utilizing digital technology to regenerate farmers. With an innovative approach that is relevant to the needs of the times, the agricultural sector has a great opportunity to become popular again with the younger generation.

Through online learning about organic farming, Pezano not only produces new farmers, but also builds a more modern, sustainable and technology-based agricultural ecosystem. This initiative is proof that with the right strategy, agriculture can become an attractive and promising sector for Generation Z in the future.

To access Pezano learning, you can follow this link https://pembelajaran.pezano.org